Mission Statement


Betapak & The Island Tea & Coffee Co. will become the supplier of choice for every business and institution on the Isle of Wight, across Hampshire and across the UK, for their CORE business supply needs.


  • We will meet every business supply need, as a convenient one-stop business supply solution, driven by truly OUTSTANDING customer service.
  • We will add value by offering knowledgeable advice and making innovative proposals to our customers to help them develop their own operations.
  • We will be product and industry specialists in service and supply of Coffee (and catering equipment/machines),
  • Cleaning & Janitorial, Furniture and Packaging – offering the best service, price, and product quality


Always working to the highest of standards we are a can-do company: we try never to say no, and we strive to satisfy any customer requirement or fellow colleague request for help. We believe that simply meeting our customers’ or colleagues’ expectations is not enough: we enjoy consistently trying to exceed them. We believe in developing long-term, mutually beneficial relationships with customers, colleagues, and suppliers.


We are thoroughly professional and courteous, whilst being friendly and approachable. We are passionate & proud of what we do, both as a company and individually.


  • We always work as a team, and all employees operate as integral and mutually respected members of that team.
  • We believe in absolute honesty and integrity in all matters.
  • We will not do anything in the name of the company of which we are not proud.
  • When we make a mistake, we admit it and correct it without question. Then we learn from it to make sure we do not make the same mistake again.
  • We do not moan about problems; we find solutions and use them to improve our operations.


We will provide our employees with a dynamic, challenging, rewarding and safe work environment, where pride and excellence are the hallmarks of our operations.
We will treat every employee as an individual, and give them the opportunity, support, and training to develop their potential.